CoCo Ichibanya struggled during the coronavirus pandemic but has been gradually attracting local customers. Photo: CoCo Ichibanya India CoCo Ichibanya struggled during the coronavirus pandemic but has been gradually attracting local customers. Photo: CoCo Ichibanya India
CoCo Ichibanya struggled during the coronavirus pandemic but has been gradually attracting local customers. Photo: CoCo Ichibanya India
Japan

How Japanese curry chain ‘CoCoIchi’ made its mark in India, convincing locals along the way

  • CoCo Ichibanya started considering entering the Indian market a decade ago, waiting for an opportunity to take ‘a gamble in the home of curry’
  • After some disruptions during the height of the coronavirus pandemic, Indian customers now account for roughly 70 per cent of the total clientele

Topic |   Japan
CoCo Ichibanya struggled during the coronavirus pandemic but has been gradually attracting local customers. Photo: CoCo Ichibanya India CoCo Ichibanya struggled during the coronavirus pandemic but has been gradually attracting local customers. Photo: CoCo Ichibanya India
CoCo Ichibanya struggled during the coronavirus pandemic but has been gradually attracting local customers. Photo: CoCo Ichibanya India
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