MyMuse is one of a growing number of businesses riding a wave of sexual liberation among India’s urban young professionals. Photo: AFP
MyMuse is one of a growing number of businesses riding a wave of sexual liberation among India’s urban young professionals. Photo: AFP
India

Meet the entrepreneur couple aiming to take ‘shame and fear’ out of sex toys in India

  • Anushka and Sahil Gupta’s MyMuse is one of a growing number of businesses riding a wave of sexual liberation among urban young professionals
  • The couple say they use creative euphemisms to encourage first-time buyers in a bid to normalise conversations about intimacy in the largely conservative country

MyMuse is one of a growing number of businesses riding a wave of sexual liberation among India’s urban young professionals. Photo: AFP
MyMuse is one of a growing number of businesses riding a wave of sexual liberation among India’s urban young professionals. Photo: AFP
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