India’s tomato farmers cash in as prices skyrocket 700 per cent: ‘supply is thin, while demand remains strong’
- The price increase, caused by heavy rains disrupting supplies, has hit consumers, with many forgoing the essential ingredient – but growers are elated
- One farming couple made a profit of US$292,000 so far in the current season, compared with US$18,000 a year earlier, and gained celebrity status

Retail prices of tomatoes were at 178 rupees (US$2.20) a kilo in Delhi on Sunday, a jump of more than 700 per cent from January 1, according to data compiled by the food ministry. The national average was almost 120 rupees that day.
The hike, caused by heavy rains disrupting supplies, has hit consumer nerves, with many households temporarily forgoing tomatoes – an essential element of mainstay Indian dishes. But growers are elated.
Ishwar Gaykar said he and his wife Sonali, who grow tomatoes on 12 acres (4.9 hectares) of land near Junnar in the Western state of Maharashtra, have made a profit of about 24 million rupees (US$292,000) so far in the current season, compared with 1.5 million (US$18,000) a year earlier.

The couple, who employ 60 to 70 daily workers to manage the fields, have emerged as one of the biggest suppliers of tomatoes in the region. Ishwar has gained celebrity status as local media outlets are lining up for interviews.