The effects of digitalisation in Thailand
The trend will affect banking, investment, telecom, broadcasting, e-commerce, logistics and tourism
This year marked a sea change as consumers in Thailand became more accepting of digitalisation, especially regarding purchasing behaviour. From pre-purchase activities through to post-purchase consumption, evaluation and disposal activities, digitalisation affected all those behaviours.
Opinion leaders and brand influencers also affected many people’s decisions to buy.
It is not hard to observe the current trend of consumer behaviour: people fixated on tiny electronic gadgets or making transactions via mobile phones. Digitalisation has been ingrained into our livelihood.
What kind of changes can we expect next year in terms of consumer behaviour as technology continues to make its presence felt across the globe?
Wave of Digital Transactions
As consumers rapidly accept digitalisation and the government works to transform Thailand into a cashless society, banks in 2018 will continue to move more products and services to online and mobile banking platforms in an effort to claim a larger customer base through first-mover advantage.
Even though banking transactions via branches and ATMs are still rising, the pace of their growth is relatively low compared with mobile banking transactions.