A week after the launch of Ivory Lane, which purported to sell vintage ivory jewellery items through an online store and social media accounts, the World Wide Fund for Nature (WWF) unveiled it was behind the stunt. Photo: WWF Singapore

Ivory Lane store that sparked furore in Singapore was actually a PR stunt by WWF

Singapore banned the commercial import and export of ivory in 1990, although ivory that entered the market before 1990 is still permitted for sale

Topic |   Singapore

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A week after the launch of Ivory Lane, which purported to sell vintage ivory jewellery items through an online store and social media accounts, the World Wide Fund for Nature (WWF) unveiled it was behind the stunt. Photo: WWF Singapore
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