Customers eat at a Jollibee outlet in Quezon City. Photo: Reuters

How Jollibee plans to expand beyond Philippines and become a major player in Asia’s fast food market

  • The company, which has a market value of more than US$5 billion, already has 4300 stores under 14 brands in 20 countries
  • There are currently no Jollibee restaurants in mainland China but outlets in Hong Kong and Macau may be a gateway
Topic |   Food and Drinks

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Customers eat at a Jollibee outlet in Quezon City. Photo: Reuters
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