China’s lonely bachelors spend thousands with Mekong bride matchmakers to save face and buy time
- Single Chinese men are known as ‘bare branches’, a pejorative term in a country where pressure to marry and extend the family tree is sharp
- A massive gender gap has led many men to spend thousands on buying brides from poor Mekong countries such as Cambodia and Laos

Divorced, in his 40s and fearing a solitary future, Zhou Xinsen went online like thousands of other Chinese men to find an affordable and fast solution to bachelordom – a Vietnamese bride.
He was among millions of his gender struggling on the sidelines of China’s ultra competitive marriage market, where a decades-long one-child policy and sex-selective abortions of daughters has resulted in a massive gender gap.
“It’s very hard for people my age to find a Chinese wife,” 41-year-old Zhou says.
Single men, many in remote rural villages, are known as “bare branches”, a pejorative term in a country where pressure to marry and extend the family tree is sharp.
Running out of time, Zhou spent nearly US$20,000 to find his second wife – a 26-year-old from Vietnam who he relocated to Jiangsu province.
“For people my age, time is bought with money,” he says.