In Singapore, Facebook tightens rules for political ads to ‘prevent spread of misinformation’ ahead of elections

Those in Singapore posting political ads on Facebook or Instagram must now first confirm their identity and location, and disclose who is responsible for the ad

The new requirements will also apply to those wanting to run ads related to social issues such as immigration and crime

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Speculation has been mounting that Singaporeans could soon head to the polls. Photo: Reuters

Published: 10:19pm, 26 Sep 2019Updated: 1:12am, 27 Sep 2019

Facebook on Thursday introduced strict criteria for political ads on the social platform in Singapore to prevent the spread of misinformation as the city state gears up for elections.

Faced with criticism that the site has been used to manipulate polls, Facebook has been tightening rules on such adverts around the world, from the United States to India.

Those advertising in Singapore about elections and politics on Facebook or its Instagram app will now have to first confirm their identity and location, and disclose who is responsible for the ad, the social network said.

They must also provide information such as a phone number, email or website, said Katie Harbath, Facebook’s public policy director.

PM Lee Hsien Loong’s ruling People’s Action Party is not seen as being at risk of losing power. Photo: Reuters

In addition, the new requirements will apply to those wanting to run ads related to social issues such as immigration and crime – topics that are hotly debated by Singaporeans on Facebook.

“To enable healthy discourse in Singapore, we’ve taken steps to reduce the spread of misinformation, help prevent foreign interference in elections, and, more recently, to bring greater transparency and authenticity to advertising,” she said.