With its creamy custard-like flesh and powerful odour, durian has surged in popularity in China. File photo: AFP With its creamy custard-like flesh and powerful odour, durian has surged in popularity in China. File photo: AFP
With its creamy custard-like flesh and powerful odour, durian has surged in popularity in China. File photo: AFP
Malaysia

Chinese appetite grows for Malaysia’s ‘designer durians’

  • Premium varieties such as Sultan and Musang King have a reputation for quality and are sought after by buyers who view them as ‘designer durians’
  • ‘Less than 10 per cent of China’s population has ever tasted Malaysian durians,’ says the Southeast nation’s largest durian supplier

Topic |   Malaysia
With its creamy custard-like flesh and powerful odour, durian has surged in popularity in China. File photo: AFP With its creamy custard-like flesh and powerful odour, durian has surged in popularity in China. File photo: AFP
With its creamy custard-like flesh and powerful odour, durian has surged in popularity in China. File photo: AFP
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