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Google searches surge for Singapore’s new leader-in-waiting, Lawrence Wong

  • Local searches for Finance Minister Lawrence Wong topped more than 50,000 on April 14, after he was chosen as new leader of the so-called fourth generation team
  • Interest primarily centred on his less public personal life, mostly his wife and his family background

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Singapore minister Lawrence Wong was the most Googled name in the nation last week. Photo: Reuters
Bloomberg

Singapore Finance Minister Lawrence Wong became the most Googled person in the nation last week, when he was chosen by his peers to lead the city state after current premier Lee Hsien Loong.

Lee last week announced that 49-year-old Wong had been chosen as the new leader of the so-called fourth generation team, paving the way for him to become the next prime minister, Singapore’s fourth since independence in 1965.

Local searches for Wong on Alphabet Inc’s Google search engine surged, topping more than 50,000 on April 14, the day the selection was announced, according to data from Google trends. This made him the most-searched figure within the Southeast Asian nation for the week ending April 17.

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While Wong has become a familiar political face as a co-leader of the country’s Covid-19 pandemic task force and after unveiling his first budget in February, interest primarily centred on his less public personal life. Top local searches related to his wife and family background, according to data from search traffic aggregator Semrush. Top search topics reflect estimates and may not fully reflect actual queries.

Singapore’s Finance Minister Lawrence Wong, right, speaking as Prime Minister Lee Hsien Loong looks on after Wong was named leader of the ruling People’s Action Party (PAP) fourth generation (4G) team. Photo: EPA-EFE
Singapore’s Finance Minister Lawrence Wong, right, speaking as Prime Minister Lee Hsien Loong looks on after Wong was named leader of the ruling People’s Action Party (PAP) fourth generation (4G) team. Photo: EPA-EFE

In 2013, Wong told local newspaper The Straits Times that he had divorced “amicably” from his wife of three years due to “incompatibility” after getting married at 28. These details have not been independently verified by Bloomberg News.

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