Private executive airplane with limousine Rolls Royce Phantom luxury car shown together at an airport runway. Photo: Shutterstock
Private executive airplane with limousine Rolls Royce Phantom luxury car shown together at an airport runway. Photo: Shutterstock
Singapore

Crazy Rich Asians: Post-Covid, Singapore banks woo next-generation wealth with rich kids’ boot camp

  • For banks it’s vital to get clients while they’re young, and build rapport with the richest clans for when children take over or become wealthy
  • Financiers who fail to build loyalty among the affluent young and prove their value are likely to lose out on lucrative accounts and access to deals

Private executive airplane with limousine Rolls Royce Phantom luxury car shown together at an airport runway. Photo: Shutterstock
Private executive airplane with limousine Rolls Royce Phantom luxury car shown together at an airport runway. Photo: Shutterstock
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