Tributes pour in for late Malaysian founder of beloved Mamee Monster snack

Name: The mamee noodle story: how a nostalgic Malaysian snack won over children across Asia
Uploaded: 2022-11-08T13:22:01.000Z
Duration: 1 min 15 s
Description: The mamee noodle story: how a nostalgic Malaysian snack won over children across Asia

Pang Chin Hin who died on Saturday at the age of 96 launched the crunchy noodle snack Mamee Monster in 1974

Malaysian businessman is also credited with creating Mister Potato chips, Double Decker shrimp crackers, Corntoz corn snacks and Mamee Chef instant noodles

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Mamee Monster snacks are popular in Malaysia, Singapore and other parts of Southeast Asia. Photo: Handout

TODAY

Published: 9:22pm, 8 Nov 2022

Pang Chin Hin, the Malaysian businessman behind the widely-loved Mamee Monster snack, died on Saturday at the age of 96.

The founder of Mamee-Double Deckers Sdn Bhd, Pang also created Mister Potato chips, Double Decker shrimp crackers, Corntoz corn snacks, Mamee Chef instant noodles and many more food products.

The popular crunchy noodle snack was launched in 1974 by the Malacca-based firm, but was facing challenges as it was the fourth such snack to enter the Malaysian market.

Then, in a moment of inspiration that would turn the company’s fortunes around, Pang’s son Tan Sri Pang Tee Chew noticed rubber tappers eating uncooked instant noodles straight from the pack, said the Mamee website.

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The mamee noodle story: how a nostalgic Malaysian snack won over children across Asia

“I came up with the noodle snack idea,” he said in an interview.