Singapore Charles & Keith TikTokker Zoe Gabriel ‘living her dream’ in new role as AirAsia ambassador
- 17-year-old Zoe Gabriel, once mocked over a US$60 handbag, is creating content for low-cost carrier AirAsia in her latest collaboration with brands
- Earlier this month, Charles & Keith also unveiled her as its new Brand Community Ambassador in line with International Women’s Day
After sparking a debate on luxury over an S$80 (US$60) Charles & Keith bag earlier this year, Singapore TikTok teen Zoe Gabriel has collaborated with brands from local fashion label The Tinsel Rack to dental start-up Zenyum – and now, she is creating content for low-cost carrier AirAsia.
In a video posted to AirAsia’s TikTok page on Friday, the 17-year-old is seen dressed in the airline’s signature red cabin crew uniform, dancing to Boy’s a liar Pt. 2 by PinkPantheress and Ice Spice.
The video has 1.1 million views and 530 comments so far.
Another TikTok video posted by AirAsia Super App refers to Zoe as their “newest AirAsia Ride ambassadress”, while a video posted by Zoe catalogues a trip to Kuala Lumpur with her family, presumably sponsored by the airline.
In the video, Zoe tries the in-flight meals, meets AirAsia’s pilots and shows how to use the AirAsia Ride application.
Response from netizens has mostly been positive, with a majority of TikTok commenters congratulating Zoe on “living the dream she deserves”, praising her humility and expressing how happy they are for her.
“This, people, (is) how life works,” stated one top comment. “Opportunity with a splash of luck. Well-deserved, Zoe.”
However, some remain critical of her success, calling her an “opportunist” and a “sell-out”.