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Singapore eyes ‘significant’ economic benefits as it lures Taylor Swift with grant for sold-out concerts
- The tourism board and culture ministry did not disclose the amount, but referred to ‘significant’ economic benefits brought by Swift’s concerts worldwide
- Singapore has seen a boom in concerts since pandemic lockdowns ended, with big names like Blackpink, Coldplay and Ed Sheeran playing sold-out shows
Singapore has awarded Taylor Swift a grant to perform in the city state, government authorities said on Tuesday, acknowledging efforts to persuade the pop superstar to perform on the island – her only stop in Southeast Asia – and the potential boon to the economy from her concerts.
Swift is set to perform six sold-out shows in Singapore early in March.
The tourism board and culture ministry did not disclose the amount of the grant, but in a statement referred to the economic benefits brought by Swift’s concerts around the world due to her popularity, and said the ministry had worked with concert promoter AEG Presents to get Swift to perform in Singapore.
“It is likely to generate significant benefits to the Singapore economy, especially to tourism activities such as hospitality, retail, travel and dining, as has happened in other cities in which Taylor Swift has performed,” they said.
Singapore has seen a boom in concerts since pandemic lockdowns ended, with big names like Blackpink, Coldplay and Ed Sheeran playing sold-out shows.
Thai Prime Minister Srettha Thavisin told a business forum on Friday that Singapore had paid Swift 100 million baht (US$2.77 million) per show, allegedly on condition that Singapore would be Swift’s only show in Southeast Asia.
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Taylor Swift, Coldplay spark concert tourism boom in Southeast Asia
Taylor Swift, Coldplay spark concert tourism boom in Southeast Asia
The Singapore government did not comment on the exclusivity clause, though AEG has said Swift’s sole concert stop in Southeast Asia will be on the island nation, with VIP tickets going for S$1,228 (US$913.55).
In the broader Asian continent, Swift also performed in Tokyo, earlier this month.
Her Singapore concerts will span March 2 to 9. More than 300,000 tickets were sold to fans who queued overnight in the blistering tropical heat.
AEG Presents was not immediately available for comment.
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