Southeast Asia’s scam hubs are adept at conning. Now AI is making it easier, faster
Technology is enabling gangs to target more victims efficiently and expand operations as governments struggle to tackle evolving cybercrime

Previously, some scams were easy to spot – from poor quality online ads luring people to work in such centres to the scams themselves, typically designed to make people part with their money through the promise of romance or investment returns.
Now, scammers are using large language models and other AI tools to make their cons more sophisticated. Artificial intelligence also allows them to change course quickly, shifting to newer targets and from fresh locations.
“You can see the efficiency with AI being utilised in scam centres,” said Neal Jetton, who leads the Cybercrime Directorate at Interpol in Singapore. “It’s a pretty easy business model, and I think it’s going to get even easier for criminals with AI.” Among other things, AI helps with voice cloning and with using voice tools to create quick and realistic images for profiles, he said.
Rather than be eradicated, Interpol officials see scam centres as more likely to evolve. Simply put, AI allows operators to scale up at low cost, making them more willing to run the risk of being caught.