Electric cars in China: Tesla opens pre-orders for mainland customers
US electric car manufacturer plans to expand into Chinese market
Tesla Motors will soon be bringing its unique brand of electric cars to China.
“We are now starting formal pre-order bookings for Tesla Model S,” wrote Kingston Chang, general manger of Tesla China, in a post this week on his official Sina Weibo microblog. “The official Tesla Motors Weibo company page has gone online, [everyone] please pay attention to it.”
Chang, who could not be reached by phone for comment, also revealed that Tesla’s China branch would not be seeking assistance from any local dealers in the mainland market. All of the company’s electric cars, including its famous zero emission Model S sedan, would be sold to buyers directly, in keeping with the company’s tradition in other markets.
Atsuko Doi, head of communications for Tesla Motors Asia Pacific, told the South China Morning Post the company planned to open a store in Beijing in 2013, but details of the store and Tesla’s other plans for the China market were still confidential.
Tesla chief executive Elon Musk said the Chinese market was a “wild card” for the electric car maker, pointing to the country’s ever-growing wealthy middle class and the government’s recent push for clean energy, Caijing reported.