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China Insider

Two million 'internet opinion analysts' employed to monitor China's vast online population

Government employees trawl through blogs and social media to dissect public opinion

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A man works on his computer inside a coffee shop in downtown Shanghai. Government employees monitor public opinion on social media. Photo: Reuters
Patrick Boehler

Some two million people are employed by the Chinese government at all levels, as well as businesses, to monitor public opinion on Chinese social media, according to a report in Thursday’s Beijing News.

By trawling through blogs, microblog posts and social networks, these "Internet opinion analysts," most of them government employees, dissect public opinion on local issues and try to identify accusations of corruption and poor governance. They keep local leadership, from county to province, informed on a daily basis via text messages and written reports.

The Beijing-based newspaper took advantage of a seminar for these monitors, held in the capital in mid-October by the People’s Daily Online Public Opinion Monitoring Centre, a think tank-like unit of the Communist Party’s official mouthpiece, to meet these usually anonymous local government staffers known as “online public opinion analysts”.

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Even though the industry has been around for at least six years, the Ministry of Human Resources only listed their duties earlier this month as an official profession certified by the ministry’s China Employment Training Technical Instruction Centre.

They use taxpayers’ money to suppress taxpayers’ voices
Online commentator

Since 2008, the People’s Daily’s think tank has advised local governments to quicken the pace of issuing public statements and reacting to online debate and viral political statements. In 2011, it called on officials to react within the “four golden hours” after an incident, such a train crash or a riot, to provide information and prevent allegations of cover-ups.

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