New | Chinese internet entrepreneur makes and sells condoms 'like mobile phones'
Featuring lubricant imported from the Netherlands, spices from Ecuador and a thickness of 0.03mm, the Elephant Condom has benefited from "Xiaomi style" promotion
Xiaomi may be the newest Chinese company revolutionising the mainland’s mobile phone market, but one ex-Xiaomi employee has chosen a different path and has set his sights on the condom market instead.
According to the report, every Elephant Condom was designed “in the pursuit of the ultimate product" and boasts a delicate blend of lubricant imported from the Netherlands combined with spices from Ecuador.
Funded by angel investors from Taishan, a leading startup investor in China, the Elephant Condoms are assembled in Malaysian factories and packaged at a plant that also makes Apple products. They have a thickness of 0.03mm, which qualifies them as one of the thinner brands on the market.
Only Sagami, a Japanese company, currently produces thinner condoms with a thickness of 0.02mm.
Since becoming available for sale via Chinese websites on January 7, Liu said that the condoms have benefited from “Xiaomi style” advertising - a catchphrase for aggressive promotion on Chinese social media networks like Sina Weibo, which has helped Xiaomi rise from an unproven company to one of the top phone providers in China.