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WeChat’s latest viral hit in China: health insurance
A collaboration between Tencent and Taikang Life Insurance allows WeChat users to receive various amounts of health insurance protection
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Over a month after Tencent’s WeChat scored a hit in China with its Lunar New Year red envelope gifting feature, another promotion has gone viral on the messaging app - health insurance.
According to Techweb, WeChat users in China have been participating in a gifting scheme known as “Wei Huzhu”.
Headed up by Beijing-based Taikang Life Insurance, the promotion lets users pay one yuan through WeChat Payments and receive one year of health insurance protection worth 1,000 yuan (HK$ 1,300) if they are between 18 and 39 years old, or 300 yuan (HK$ 380) if they are between 40 and 49 years old.
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While 1,000 yuan is not a substantial amount for those facing a serious illness, users who pay one yuan through WeChat Payments can opt to share the promotion on WeChat Friends Circle, the app's Facebook Timeline-esque page.
Once the promotion is shared, whenever a friend clicks on it and and pays one yuan for him or herself, that person’s previously registered friends will receive an additional 1,000 yuan (or 300 yuan, depending on age) in protection.
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Taikang caps an individual’s total protection value at 10,000 yuan (HK$ 13,000).
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