Women's groups criticise Taiwanese advert for 'promoting large breasts as a beauty standard'
The controversial yogurt advert has been called misleading and inappropriate for children
A Taiwanese yogurt advert has come under fire from women’s rights organizations, who claim that it may mislead young girls into thinking that sizeable breasts are a necessary requirement for prettiness.
The 30 second advert, filmed by Taiwanese dairy manufacturer Fresh Delight, first aired in late June. It promotes a brand of green papaya flavoured yogurt by showing a conversation between a little girl and a young woman.
“When I grow up I want to be as pretty as you are,” the girl says, commenting that her older counterpart’s skin is “as white as yogurt”.
The advert then shows several shots of the two comparing each other’s physiques before settling on a closeup of the older woman’s breasts. After noticing them, the little girl pouts jealously.
“As long as you eat one of these a day, then you’ll grow up to be just as beautiful as I am,” the older woman says, giving the little girl a cup of yogurt.