China web giant Baidu launches search engine in Brazil
Called 'Baidu Busca', the Portuguese-language version of China's biggest search engine is completely localised
Baidu spokesperson Kaiser Kuo said that the Brazilian version of Baidu would come decked out with several features not available in the Chinese version, including a smart searchbox that predicts queries and shows preview shots of top results while typing, an open content platform with several local partners, and some interactive elements like the ability for users to “like” their favorite athletes and celebrities.
Kuo added that Baidu hasn’t announced any specific targets yet for Baidu Busca.
"This is just the beginning of what we anticipate will be a long road that’s going to require patience and determination," Kuo said. "One thing we’re doing is focusing on more local development.
"Right now most of what you see was developed in Beijing. But we’re now talking to local universities and we’re planning on building an R&D center in Brazil focused on Big Data and improving UX (user experience) in a highly localised way."
Kuo also added that users can “definitely expect Thai...and Arabic [versions of Baidu] in the not-too-distant future.” He noted that both languages are in beta for a small portion of users.
Baidu has been focusing on Thailand, Brazil, Vietnam, Indonesia, and Egypt for a couple years, opening offices in each country and gradually rolling out software products like a PC antivirus app, a mobile browser for Android phones, an AOL-style Hao123 internet listings portal and Postbar forums.
This article was originally reported by Tech in Asia and was edited and republished with permission.