Organisers of an ice festival in China’s northern Jilin province thought they were being clever by inviting tourists to use live chicken as shooting targets. Instead, it has sparked controversy and anger when people across the country learned about the cruel game. The photos, published by major newspapers including the People’s Daily , showed people shooting arrows at live chicken at an ice park. In one photo, a chicken is seen struggling after being shot with two arrows. Festival staff said they were only following tradition in using chicken as prey, but many have found it too unpleasant to watch. After China’s influential Southern Metropolis Daily posted these photos on their official Weibo on Tuesday, netizens responded with different opinions. “If this is cruel, what about the chicken humans kill and eat everyday,” said one Weibo user. “How is this killing different,” he asked. “Not even human lives are valued in this country," said another netizen, "so who cares about animals.” Others were more sympathetic . “Imagine if humans were killed the same way by more powerful creatures,” commented a netizen, “Would you still be so callous?”