The rules are simple: submit your videos, poems, plays, or songs that explore the topic of masturbation - and then wait until you hear about the reward. With the top winner getting some10,000 yuan (HK$12,000) prize, those coming second, third and fourth will receive 5000, 3000, and 1000 yuan each in cash. This isn’t a porn competition, according to Pei Yuxin, organiser and sociology professor at Guangzhou’s renowned Sun Yat-sen university. Instead, the “New Media Contest on Masturbation” is a serious project, which aims to tap into the imagination of its research subjects. If people do it, they should also feel free to talk about it, said Pei and her fellow researchers, who have abandoned more traditional methods like surveys which they found “restrictive.” “We’d like to learn how people think about masturbation by encouraging them to talk about the topic, and share their experience in creative ways,” reads a poster for the contest published on Weibo. With creativity listed as a major criteria, the poster also noted that all submissions “should be able to pass internet censorship and be proper material to circulate online.” A senior scholar at Sun Yat-sen university , Pei said she had initially conducted discussions about masturbation in classrooms. “Compared with 10 years ago, students are more willing to talk about it now, ” Pei said during an interview with a Guangzhou newspaper, “They discussed more details and asked bolder questions." The reactions from Weibo have been satisfactory so far. An event organiser told the South China Morning Post on Wednesday that 14 individuals and groups have signed up so far, and four submissions have already been received. Pei said the project was funded by the Ford Foundation and she hoped the reward would inspire more participants. “The rewards are attractive and I could really use some pocket money now,” wrote a blogger, “Maybe I will share my secret family stunt.” Despite genders or geographic locations, organisers say anyone interested in participating are encouraged to write to firstname.lastname@example.org . Masturbation and sex are regarded as a taboo subjects in traditional Chinese culture. All shows were sold out when Eve Ensler’s famous play The Vagina Monologues was first played in China in 2009. But the title was changed to The V Monologues when it appeared on tickets and posters. Wait and see, maybe it’s just a matter of time before The Masturbation Monologues is played in China’s theatres!