Beijing unveils fresh campaign to promote 'Chinese dream' abroad

The Communist Party's propaganda chief has unveiled a new plan for the broad realisation and promotion of the "Chinese dream" abroad, a campaign championed by party general secretary Xi Jinping.

In a lengthy People's Daily article, Liu Qibao called for more resources to be directed towards sharing the idea of the Chinese dream in the media.

"We should take a proactive approach to spreading and interpreting the Chinese dream, to help the international community better understand it," he said.

The Chinese dream campaign, which has been a personal project of Xi since he took the top party post in November, discusses the revitalisation of the nation and sets out an inclusive model of development for shared prosperity at home and peaceful coexistence internationally.

Liu, a Politburo member, described Xi's Chinese dream as an extension of "socialism with Chinese characteristics" - a reference to the policy of reform and opening-up, while maintaining one-party rule, which was put in place by Deng Xiaoping in the late 1970s.

Liu has praised concepts identified with the last two party chiefs, Jiang Zemin and Hu Jintao . Hu's calls for a "harmonious society" came amid rising social tensions and the depletion of resources in the name of economic development.

The party has been heavily promoting the Chinese dream since November, with various campaigns launched at schools and civil service departments.