Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
China

Ikea at last cracks China market, but success has meant adapting to local ways

Furniture giant has bent over backwards to accommodate Chinese keener on sleeping than shopping, and is now seeing rapid sales growth

KIM WALL

Updated: 6:10am, 1 Sep, 2013

Why you can trust SCMP
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
Feeling right at home: Families, friends and couples slumber on furniture in Ikea's showrooms on a typical Saturday afternoon. Photo: Kim Wall
READ FULL ARTICLE