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Seven years to stamp out spitting: the 'Woodpeckers' swooping on Beijing's bad habits

Seven-year crusade to stamp out spitting and other poor behaviour is paying dividends

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Wang Tao on patrol at traffic lights in Beijing. Photo: Simon Song
Zhuang Pinghuiin Beijing

Wang Tao, president of the non-profit Green Woodpecker Association, has been on a mission for the past seven years - convincing people to behave in a more civil way in public. Each week, Wang and other volunteers go out on the streets to persuade their fellow Beijingers against such antisocial behaviour as spitting, ignoring red lights or even walking around shirtless. Years of experience have convinced Wang that people can modify their behaviour in public.

We started our "green woodpecker action" in 2006. When we see people spit, we hand them a tissue for them to clean up. The campaign was carried out at Beijing West Railway Station at weekends. I think it has been effective in a way because we don't advertise in mass media or chant slogans to grab attention.

We rely solely on people who have been stopped and ask them to relay our message that the city's hygiene needs to be maintained. I think it works well, and whoever is stopped learns a valuable lesson.

Progress has been impressive. Before 2008, between 60 and 80 per cent of people listened to us, but now almost all of them agree with what we say. People are definitely more civic-minded.

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