Chinese tourism firm threatens to sue Transformers 4 over 'missing' location credits
Chongqing tourism group says failure to show its logo 'confused some audiences about where the scenes were shot'
A scenic Chinese location where scenes in Paramount Pictures’ Transformers: Age of Extinction were filmed, has threatened to sue the film’s producers for failing to display its logo on-screen, the China Daily newspaper reported.
The product placement complaint was made by the Chongqing Wulong Karst Tourism Group, which operates the Wulong Scenic Area in southwest China. It marks the second dispute the movie has faced in the world’s second-largest film market where buoyant box office revenues is drawing Hollywood filmmakers.
The China Daily quoted Li Chu, a marketing manager for the location, as saying the company was in talks with producer 1905 Internet Technology and Paramount Pictures after they failed to show the area’s logo which confused some audiences about where the scenes were shot.
Beijing-based 1905 Internet Technology is the movie channel arm of China Central Television.
“If we fail to compromise on a proposal that could remedy our loss we will resort to legal procedures,” Li said in the newspaper’s report today.
