Beijing has rolled out another propaganda campaign to boost President Xi Jinping's image, portraying him as a hard-working and efficient leader. An article about how Xi spent last Friday was carried as the lead story on major news websites and their mobile apps yesterday. The story was first published on the website of the Shanghai Observer, owned by the Shanghai United Media Group, and was reprinted widely. A reporter using the pen name Guan Jingtai documented how Xi spent Friday, the first day after the close of the Communist Party's fourth plenum. The article gave the president's agenda for the day, and carried the reporter's observations and comments. It provided a close look at Xi's daily routine, which is rarely disclosed by the party's propaganda machine. A similar report by Xinhua that documented Xi's family soon after he took office surprised many, but was widely seen as a move to familiarise people with the president and help gain him support. This time, the article presented Xi as a man with a daunting workload who still found time for flashes of humour. The report showed Xi starting his day by reading the news over breakfast at dawn at his residence in Zhongnanhai, the Beijing compound for senior leaders. He then headed to the Great Hall of the People to attend the ceremony to launch the Asian Infrastructure Investment Bank and met visiting presidents. The reporter described Xi's working pace as "fast". Guan recalled Xi paraphrasing an old saying as he met Chinese residents in Russia during a visit last year: "It's not that I am 'suffering but happy'. I am just 'tired but happy'," Xi told his compatriots at the time. It was not surprising that the story topped the news yesterday morning - a former editor of a leading mainland news website said it had become a convention that any story about Xi was always placed first. "It has been a standard procedure to place stories about Xi at the top," said the editor, who spoke on condition that his name was not used. He added there was never any such convention among mainland editors for Xi's predecessor, Hu Jintao .