William Isler is educating foreigners about baijiu. Photo: Simon Song William Isler is educating foreigners about baijiu. Photo: Simon Song
William Isler is educating foreigners about baijiu. Photo: Simon Song

Self-confessed convert raises the bar for baijiu

William Isler's first encounter with the white spirit was nearly his last. Then he discovered its finer points and decided to spread the word

William Isler is educating foreigners about baijiu. Photo: Simon Song William Isler is educating foreigners about baijiu. Photo: Simon Song
William Isler is educating foreigners about baijiu. Photo: Simon Song
READ FULL ARTICLE