A cosmetics section in a Seoul retail outlet. Photo: Reuters A cosmetics section in a Seoul retail outlet. Photo: Reuters
A cosmetics section in a Seoul retail outlet. Photo: Reuters

'Trendy' South Korean cosmetics catch on with Chinese shoppers

Shoppers, many of them K-drama fans, prize the products for their innovation and affordability

A cosmetics section in a Seoul retail outlet. Photo: Reuters A cosmetics section in a Seoul retail outlet. Photo: Reuters
A cosmetics section in a Seoul retail outlet. Photo: Reuters
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