Japanese dealers are promoting their high-quality, high-priced product in China. Photo: Shutterstock Japanese dealers are promoting their high-quality, high-priced product in China. Photo: Shutterstock
Japanese dealers are promoting their high-quality, high-priced product in China. Photo: Shutterstock

Japanese rice growers turn to China as home market shrinks

  • Japanese product costs two or three times the crop grown in China or the US but dealers see big room for growth
  • Tokyo-based exporter says the higher-priced product proving popular as Lunar New Year gifts

Topic |   Food and agriculture
Japanese dealers are promoting their high-quality, high-priced product in China. Photo: Shutterstock Japanese dealers are promoting their high-quality, high-priced product in China. Photo: Shutterstock
Japanese dealers are promoting their high-quality, high-priced product in China. Photo: Shutterstock
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