Micro-procedures -- from laser facials and fillers to thread lifts -- are fast becoming the norm in China’s cities where disposable incomes have jumped. Photo: AFP
Micro-procedures -- from laser facials and fillers to thread lifts -- are fast becoming the norm in China’s cities where disposable incomes have jumped. Photo: AFP

In China, beauty is only skin deep in the ‘micro-procedure’ craze

  • Lunchtime facelifts and micro-procedures are expected to be worth US$46 billion in China this year thanks to social media and other pressures to look good
  • The Communist Party has banned industry advertising practices adding to ‘appearance anxiety’, such as before-and-after images

Topic |   China society
Micro-procedures -- from laser facials and fillers to thread lifts -- are fast becoming the norm in China’s cities where disposable incomes have jumped. Photo: AFP
Micro-procedures -- from laser facials and fillers to thread lifts -- are fast becoming the norm in China’s cities where disposable incomes have jumped. Photo: AFP
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