Illustration: Lau Ka-kuen
In China, live-stream sales success stretches from wealthy influencers to savvy farmers
- In last year’s Singles’ Day sales, China’s e-commerce platforms hit a record US$151 billion gross merchandise value, a sign that live-stream retail is booming
- While local governments and foreign diplomats are joining the trend, tax evaders and vendors of dodgy products are on notice
Illustration: Lau Ka-kuen