Illustration: Lau Ka-kuen
Illustration: Lau Ka-kuen

In China, live-stream sales success stretches from wealthy influencers to savvy farmers

  • In last year’s Singles’ Day sales, China’s e-commerce platforms hit a record US$151 billion gross merchandise value, a sign that live-stream retail is booming
  • While local governments and foreign diplomats are joining the trend, tax evaders and vendors of dodgy products are on notice

Illustration: Lau Ka-kuen
Illustration: Lau Ka-kuen
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