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Brian Mikael Cheng

A widely shared video on Chinese social media shows customers scrambling to get furniture and even fighting over items during what appears to be a clearance sale at an Ikea outlet in the country.
The multinational furniture retailer has announced plans to close seven of its stores in China from February 2. The move is part of a strategy to shift Ikea’s focus from scale expansion to targeted growth. China’s weak property market and sluggish consumer spending have dampened demand for Ikea goods.


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Tussles over furniture at China Ikea clearance sale days before 7 stores set to close

Photo: Handout

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Ikea’s new strategy underscored the retailer’s sharpened focus on the furniture-replacement segment of the market, as new-home furnishing demand had declined. Photo: Shutterstock

A mini Ikea show box is displayed in one of Beijing's subway stations, as people walk by. Photo: Shutterstock

News

Furniture retailer to focus on targeted growth in key cities, with plans to open 10 small-format outlets over two years


Furniture retailer to focus on targeted growth in key cities, with plans to open 10 small-format outlets over two years.


.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Furniture retailer to focus on targeted growth in key cities, with plans to open 10 small-format outlets over two years

Furniture retailer to focus on targeted growth in key cities, with plans to open 10 small-format outlets over two years