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On This DayIn 2016, ‘China’s Disneyland’ opens with localised attractions in Shanghai – SCMP archive

On this day 10 years ago, Walt Disney expanded into China by opening its first theme park in Shanghai

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Mickey Mouse entertains visitors at Shanghai’s Disneyland theme park on its opening day on June 16, 2016. Photo: AP
Tourists from Japan are pictured at Shanghai’s Disneyland theme park on its opening day on June 16, 2016. Photo: Simon Song
Tourists enjoy the parade at Shanghai’s Disneyland theme park on its opening day on June 16, 2016. Photo: Simon Song
SCMP

Disney opens Shanghai park, with eye to future

By Mandy Zuo (Additional reporting by Nikki Sun)

This article was first published on June 16, 2016

China represents “incredible potential” for Walt Disney, said company chairman Bob Iger ahead of the opening of its Shanghai theme park today (June 16, 2016).

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The US$5.5 billion complex is the first step onto mainland soil by the Western media giant as it seeks to grow its brand beyond already saturated markets back home. And the company was already eyeing expansion, Iger said.

A snapshot of the South China Morning Post’s front page on June 16, 2016. Photo: SCMP
A snapshot of the South China Morning Post’s front page on June 16, 2016. Photo: SCMP

“China represents incredible potential for Walt Disney in the near and long term,” he told the media yesterday.

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