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China gets a genuine taste of Canada via online storefront
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Canadian maple syrup and lobsters are only a few clicks away with the opening of a national online “pavilion” on an Alibaba shopping platform yesterday.
Alibaba owns the South China Morning Post.
Canadian Prime Minister Justin Trudeau attended the launch of the Tmall Global storefront at Alibaba’s Hangzhou headquarters.
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The online shop features more than 100 products from 30 Canadian companies and follows similar ventures by South Korea, the United States, Britain, France, Spain, Switzerland, Australia, New Zealand, Singapore, Thailand, Malaysia and Turkey.
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The pavilions are promoted as cutting intermediary costs usually associated with cross-border trade for Chinese consumers and reducing the risk of buying fake products.
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