President Xi Jinping has repeatedly told Communist Party officials to step up efforts to boost China’s image and “soft power” abroad. Photo: AFP

Young Americans seen as ‘future of China-US relations’ as scholars reflect on soft power

  • Officials and experts at seminar ponder why US cultural exports like Hollywood movies are global hits but Chinese efforts miss the mark
  • Cultural exchanges also criticised as too rigid, with not enough dialogue
Topic |   US-China relations

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President Xi Jinping has repeatedly told Communist Party officials to step up efforts to boost China’s image and “soft power” abroad. Photo: AFP
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