President Xi Jinping has repeatedly told Communist Party officials to step up efforts to boost China’s image and “soft power” abroad. Photo: AFP
President Xi Jinping has repeatedly told Communist Party officials to step up efforts to boost China’s image and “soft power” abroad. Photo: AFP

Young Americans seen as ‘future of China-US relations’ as scholars reflect on soft power

  • Officials and experts at seminar ponder why US cultural exports like Hollywood movies are global hits but Chinese efforts miss the mark
  • Cultural exchanges also criticised as too rigid, with not enough dialogue

President Xi Jinping has repeatedly told Communist Party officials to step up efforts to boost China’s image and “soft power” abroad. Photo: AFP
President Xi Jinping has repeatedly told Communist Party officials to step up efforts to boost China’s image and “soft power” abroad. Photo: AFP
READ FULL ARTICLE