China’s telecommunications giant Huawei has embarked on a global push to win consumers and burnish its brand. Photo: AP

Huawei battles for hearts and minds in global soft power push

  • From sports sponsorship in Canada to high culture in Europe, the Chinese telecommunications giant is on a charm offensive
  • Public relations messaging stepped up in the face of negative headlines
Topic |   Diplomacy

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China’s telecommunications giant Huawei has embarked on a global push to win consumers and burnish its brand. Photo: AP
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