A Qiaodan brand shoe is seen in a Beijing store. China’s top court ruled that the firm had illegally used Michael Jordan’s Chinese name – Qiao Dan. Photo: AFP A Qiaodan brand shoe is seen in a Beijing store. China’s top court ruled that the firm had illegally used Michael Jordan’s Chinese name – Qiao Dan. Photo: AFP
A Qiaodan brand shoe is seen in a Beijing store. China’s top court ruled that the firm had illegally used Michael Jordan’s Chinese name – Qiao Dan. Photo: AFP

‘Behaviour is even worse’: China steps up protection of intellectual property in courts, but foreign firms still wary

  • Rulings in favour of Michael Jordan and New Balance seen as encouraging sign, but many companies are still limiting involvement in Chinese market
  • Economic pressure from coronavirus pandemic could bring more infringements, according to lawyer

Topic |   China economy
A Qiaodan brand shoe is seen in a Beijing store. China’s top court ruled that the firm had illegally used Michael Jordan’s Chinese name – Qiao Dan. Photo: AFP A Qiaodan brand shoe is seen in a Beijing store. China’s top court ruled that the firm had illegally used Michael Jordan’s Chinese name – Qiao Dan. Photo: AFP
A Qiaodan brand shoe is seen in a Beijing store. China’s top court ruled that the firm had illegally used Michael Jordan’s Chinese name – Qiao Dan. Photo: AFP
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