Hit by Xinjiang cotton backlash, H&M aims to ‘regain trust in China’
- Swedish company says it is working on plans for material sourcing amid criticism over its forced labour concerns in far western region
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In a statement on Wednesday, the company stressed the importance of the Chinese market and said it was working on strategies for material sourcing.
“China is a very important market to us and our long-term commitment to the country remains strong,” it said.
“We are working together with our colleagues in China to do everything we can to manage the current challenges and find a way forward.
“We are dedicated to regaining the trust and confidence of our customers, colleagues, and business partners in China.”
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Global brands face backlash in China for rejecting Xinjiang cotton
H&M said it wanted to be a responsible buyer in China and elsewhere, and “are now building forward-looking strategies and actively working on next steps with regards to material sourcing”.