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China-EU relations
ChinaDiplomacy

China’s charm offensive: Beijing bypasses Brussels in bid to soften EU trade push

From aircraft orders in France to reopened beef and pork markets for Ireland and Spain, mainland officials are leaning hard into diplomacy

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European Union flags fly outside the bloc’s headquarters in Brussels, Belgium. Beijing is ramping up bilateral diplomacy as the European Commission prepares for another confrontational year of trade action against China. Photo: AP
Finbarr Berminghamin Brussels

Hua Chunying, China’s foreign vice-minister, beamed this week as she presented a leading Czech lawmaker with a decorative porcelain plate – a gift that signalled a possible thaw in ties between Prague and Beijing.

The image sent tongues wagging in Europe: a symbol that a new Chinese charm offensive towards a Europe jilted by its erstwhile ally across the Atlantic had reached even its most hawkish capitals.

China has spent the opening weeks of the year courting European governments, offering market access, visas and symbolic gestures to selected EU member states, even as relations with Brussels continue to sour.

Chinese foreign vice-minister Hua Chunying with a leading Czech lawmaker in Prague this week. Photo: Handout
Chinese foreign vice-minister Hua Chunying with a leading Czech lawmaker in Prague this week. Photo: Handout

From aircraft orders in France to reopened beef and pork markets for Ireland and Spain, Beijing is leaning hard into bilateral diplomacy as the European Commission prepares for another confrontational year of trade action against China.

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Several sources said Chinese diplomats were using these channels to disparage policies cooked up in Brussels and sow disunity among the 27-member bloc, which in recent years has pursued an increasingly tough trade and geopolitical approach to the world’s second-largest economy.

According to a senior EU source speaking on condition of anonymity, the charm offensive was “in full swing … they don’t like us here in Brussels but know they can get much more from the member states”.

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While there is openness in Brussels to improving ties with Beijing in light of the geopolitical upheaval that has defined the start of 2026, it would depend on major changes in China’s trade policies and its relations with Russia.
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