China's state-run Bright Food hopes the appearance of White Rabbit sweets in Milan is just the first step in its plans to establish its mainland brands around the world. Photo: SCMP Pictures

Sweet success? Chinese food giant hopes candies are magic ingredient in global plans

In 1972, Zhou Enlai gave them to Richard Nixon as a gift: now Bright Food hopes the sweets will help growth plans as China becomes world's top food import market

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China's state-run Bright Food hopes the appearance of White Rabbit sweets in Milan is just the first step in its plans to establish its mainland brands around the world. Photo: SCMP Pictures
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