China Sports Industry Group was set up when Beijing announced its successful bid to host the 2008 Olympics. Photo: AFP China Sports Industry Group was set up when Beijing announced its successful bid to host the 2008 Olympics. Photo: AFP
China Sports Industry Group was set up when Beijing announced its successful bid to host the 2008 Olympics. Photo: AFP

Why China is still in the slow lane when it comes to making money from sport

Years of broken promises, corruption scandals and the role of the state have all limited the commercial opportunities that come from major sporting events

China Sports Industry Group was set up when Beijing announced its successful bid to host the 2008 Olympics. Photo: AFP China Sports Industry Group was set up when Beijing announced its successful bid to host the 2008 Olympics. Photo: AFP
China Sports Industry Group was set up when Beijing announced its successful bid to host the 2008 Olympics. Photo: AFP
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