Why China struggles to win friends and make itself heard
- Beijing has to reconcile the competing needs to appear tough to the Chinese public and conciliatory to an international audience
- China feels US has long had the advantage in shaping global opinion but it now needs to make itself heard
In just the last week, a Chinese official posed a question that would resonate among his fellow cadres: as China rises, why are we not making more friends and why are our voices not heard?
The question has gained weight as the trade war with the United States has deepened, and Chinese officials have scrambled to win the battle of public opinion at home and abroad.
It also came to the fore at the annual Shangri-La Dialogue security forum in Singapore on the weekend, when Chinese officials were faced with balancing the need to appear tough for an increasingly nationalistic audience at home and being conciliatory to an international audience wary of China’s assertive foreign and defence policy.
Senior Colonel Zhao Xiaozhuo, a senior fellow at the People’s Liberation Army’s Academy of Military Sciences and a public diplomacy veteran for the military, said the expectations clashed in Singapore.
“Currently there are two parallel worlds in the public opinion landscape, one domestic and another international, and the two of them are basically split and in two extremes,” Zhao said.
“[The Shangri-La Dialogue] is a place where the two worlds clash. As the Chinese delegation [at the forum] we need to show our position, but it is becoming more difficult to balance [the expectations of the two sides].