Luxury hotel chain eyes room for growth with tailor-made services for Chinese travellers
Plans agreed to open 24 Hualuxe hotels in China, catering to discerning mainland tourists, with the second set to open in the next few weeks in Jiangxi province
The first luxury hotel chain to offer tailor-made services to the growing number of Chinese travellers in their homeland is set to open the second of its hotels in the next few weeks – right in the nation’s heartland.
InterContinental Hotels Group, which launched its Hualuxe Hotels and Resorts brand in February 2012, opened is first Hualuxe hotel – the 282-room Hualuxe Yangjiang City Centre, in Guangdong province, in February.
Its second 281-room hotel, Hualuxe Nanchang High Tech Zone, is to open within the next few weeks in Nanchang, the capital of Jiangxi province.
Yet the company has big plans for the brand in future – not only across the mainland but around the world.
Richard Solomons, chief executive officer of the global hotel chain, said mainland Chinese customers would be the main driving force of the Hualuxe brand, which derived its name from the Chinese word hua, meaning “majestic China” plus luxe, referring to luxury.
Chinese customers had become increasingly sophisticated in their travelling needs,he said.