A screengrab from the Louvre's Chinese Weibo page. Photo: SCMP Pictures A screengrab from the Louvre's Chinese Weibo page. Photo: SCMP Pictures
A screengrab from the Louvre's Chinese Weibo page. Photo: SCMP Pictures

France's top tourist attractions launch Chinese social media accounts to boost visitor numbers

Louvre, the Palace of Versailles and the national monuments centre launch Chinese-language accounts on WeChat and Weibo

A screengrab from the Louvre's Chinese Weibo page. Photo: SCMP Pictures A screengrab from the Louvre's Chinese Weibo page. Photo: SCMP Pictures
A screengrab from the Louvre's Chinese Weibo page. Photo: SCMP Pictures
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