Shenzhen teacher Judy Feng in Copenhagen, Denmark, during a customised tour around Scandinavia in March. Photo: Judy Feng Shenzhen teacher Judy Feng in Copenhagen, Denmark, during a customised tour around Scandinavia in March. Photo: Judy Feng
Shenzhen teacher Judy Feng in Copenhagen, Denmark, during a customised tour around Scandinavia in March. Photo: Judy Feng

Tailor-made tours: More Chinese ditching the package tour playbook for deeper cultural immersion

Holidaymakers happy to pay more for unique experiences catered to their personal tastes – and skip the hassle of planning

Topic |   Chinese tourists
Shenzhen teacher Judy Feng in Copenhagen, Denmark, during a customised tour around Scandinavia in March. Photo: Judy Feng Shenzhen teacher Judy Feng in Copenhagen, Denmark, during a customised tour around Scandinavia in March. Photo: Judy Feng
Shenzhen teacher Judy Feng in Copenhagen, Denmark, during a customised tour around Scandinavia in March. Photo: Judy Feng
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