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The gold-plated iMac that will reportedly be delivered to a Chinese buyer next month. Illustration: Goldgenie

What do you get with a 24k gold-plated iMac? Plenty of ones and zeroes

Chinese web developer reportedly orders 50 blinged-out computers from London artisan firm Goldgenie

An iMac plated in pure gold is set to enter China next month. It’s not an official launch by Apple but a tailor-made version by London crafter Goldgenie, which claims 50 units have been ordered.

The total price? Nearly 5 million yuan (US$760,000 or HK$5.91 million).

Goldgenie founder Laban Roomes said his company would deliver the computers to a web developer’s office in China next month, according to industry news site Apple World Today.

Craftsmen were adding 24 karat gold to several 27-inch iMac units with Retina 5K displays. The laptop version will cost about 95,000 yuan, according to the company’s website.

The gold standard in desktop computing or just another example of nouveau riche excess? Illustration: Goldgenie

The buyer, which hasn’t been identified, will pay about 4.75 million yuan for the whole order, although half must be paid up front.

If you don’t need a blinged-out iMac, Goldgenie also offers a gold Apple Watch, iPhone 6 or iPad Air.

A 24k gold iPhone 6s costs £2,500 (US$ 3,560 or HK$27,700), but if you’re determined to really stand out from the hoi polloi, £10,000 will get you a version detailed with diamonds, according to the website.

And the special treatment isn’t reserved solely for the Cupertino, California tech giant. The artisans can gold plate nearly any mobile device, or even larger items like golf clubs or bikes.

Last year, Apple launched a rose gold version of its latest handset in a bid to entice wealthy Chinese, and it was well-received.

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